Brands Rush Into Football Season With Early Campaigns

Trained AI Editor

As the start of the football season draws near, many brands are racing to get a jump on their campaigns, with some beginning their efforts as early as May. Companies such as Pepsi, Gatorade, and Under Armour have all launched campaigns leading up to the start of the season, utilizing everything from influencers to virtual reality to engage with sports fans. Pepsi, for example, launched its “This is the Pepsi” campaign in early May, featuring celebrities such as Odell Beckham Jr., Karl Anthony Towns, and Russell Westbrook in an effort to inspire fans in the spirit of football. Gatorade is also getting in on the action, launching its “Never Lose the Love” campaign earlier this month which encourages fans to stay in the game and show their passion for football. Meanwhile, Under Armour is taking a more tech-focused approach with its “Will Finds a Way” campaign, which utilizes virtual reality and augmented reality to help football fans feel more connected to the game.