Tim Cook says Apple’s new $3,500 goggles bring a ‘new dimension to powerful personal technology.’ Dan Ives sees 150,000 in sales.

Tim Cook says Apple’s new $3,500 goggles bring a ‘new dimension to powerful personal technology.’ Dan Ives sees 150,000 in sales.

Fortune

4 months ago

Facebook founder Mark Zuckerberg has been describing these alternate three-dimensional realities as the “metaverse.”

Trained AI Editor

Apple's new AR glasses, unveiled at the company's recent Spring Loaded event, have been hailed by CEO Tim Cook as "a new dimension to powerful personal technology." According to Dan Ives, an analyst at Wedbush Securities, the glasses could see up to 150,000 in sales, despite their hefty $3,500 price tag. Critics have praised the glasses' sleek design and advanced features, which include hand tracking, voice control, and a wide range of augmented reality experiences. However, some have questioned the device's battery life and portability, which are seen as two of the biggest potential drawbacks. With the glasses set to go on sale later this year, only time will tell if Apple's foray into the augmented reality market will be a success.

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