Louis Vuitton to sell €39,000 NFTs

Louis Vuitton to sell €39,000 NFTsCredit: voguebusiness

voguebusiness

4 months ago

The collection of phygital “Treasure Trunks” marks the first time that the luxury brand will sell NFTs, which will act as an access pass to future products and more.

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Louis Vuitton has announced the launch of non-fungible tokens (NFTs) as part of a new digital art collection, with the most expensive token priced at €39,000. The collection, dubbed the "Virgil Abloh x Louis Vuitton: The Time Capsule", will feature six unique artworks created by the fashion house's creative director, Virgil Abloh. According to the company, the NFTs will be limited edition and will be available for purchase on the Ethereum blockchain starting April 28th. The collection is the latest example of the increasing trend of luxury brands embracing blockchain technology to create unique digital experiences for their customers.

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