Can Apple Take the Metaverse Mainstream?

Can Apple Take the Metaverse Mainstream?Credit: The New York Times

The New York Times

4 months ago

The iPhone maker is making a bold bet that it can redefine the niche category of virtual reality with its $3,500 goggles.

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According to a report from Bloomberg, Apple is aiming to make the Metaverse mainstream by creating a virtual world where users can interact with each other and share experiences. The company is reportedly in talks with developers to create a platform that will allow users to create digital avatars to represent themselves in this virtual world. Apple is said to be planning to use its existing services, such as Apple Music and Apple TV+, to build a platform that would enable users to explore a number of virtual environments. The company is also reportedly working on ways to monetize its Metaverse, including offering virtual goods for sale. Ultimately, Apple is hoping to make the Metaverse a shared space for its users, with the potential to be an entirely new medium for entertainment, communication, and commerce.

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