11 days ago
According to a report from Bloomberg, Nike sold over $1 million worth of its first digital sneakers, called the Nike Adapt BB, in the first 72 hours of the shoe's launch. The shoes, which mark Nike's foray into the world of non-fungible tokens (NFTs), are the first of their kind to be offered by a major brand. The success of the launch serves as yet another reminder of the increasing popularity of NFTs, which have been gaining traction over the past year as more consumers and companies embrace the technology. The success of the Nike Adapt BB launch also signals that NFTs have the potential to create new opportunities for companies to engage with consumers and create unique experiences.
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