Dentsu’s new web3 readiness tool shines light on the tech’s potential to complement AI

Digiday

4 days ago

Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?

Dentsus Innovation Initiative is launching a web3 readiness index next month aimed at guiding clients on how to prepare their brands to use the technology as well as to drive adoption at a time when …

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The tool, called “3i”, provides an analysis of how web3 technologies like blockchain and cryptocurrency could be used to support AI-driven decision-making and operations. It also offers guidance on how to use the technology to improve customer service, optimize operations, and reduce costs. Ultimately, Dentsu hopes that the tool will help businesses to better understand how web3 technology can be integrated into their business models to maximize the potential of AI.

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