Exchange 4 Media•
4 days ago
According to a report by India Today, Josy Paul, chairman and chief creative officer of BBDO India, is pushing for the renaming of designations in the advertising industry to be named after rivers. In an effort to honour the resilience of rivers, Josy Paul has proposed that the designations be named after India's important rivers, such as the "Ganga Creative Director" and the "Yamuna Art Director." He believes that this will help to break the industry's current structure and create a more inclusive and inspiring environment for all.
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