Molson Coors back in the Super Bowl after 33 years, partnering with DraftKings on $500,000 commercial contest

Chicago Tribune

4 months ago

Industry analysts are already calling this year’s broadcast the Beer Bowl, with Heineken, Molson Coors, Sam Adams and Anheuser-Busch all scheduled to run ads in a wide-open commercial field.

Shut out of the Super Bowl for more than three decades, Chicago-based Molson Coors is back in the Big Game, partnering with DraftKings on a whimsical $500,000 beer commercial contest. Fans who corre…

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