How the recession could impact brands’ metaverse spending


2 months ago

Digiday reached out to four experts to figure out how brands’ spending in the metaverse might change as they tighten the purse straps in preparation for a recession. Here are some of the biggest takeaways.

Over the past two years, the metaverse has been marketers preferred wall to throw things against, with brands pumping millions of dollars into virtual events and NFT drops with little concern over th…

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