Does the Metaverse Need Burritos? Chipotle Went on Roblox to Find Out


2 months ago

Many businesses are creating metaverse experiences to engage with their customers, but because the technology is so new, there isn't a clear set of instructions on how to do it. Here's how Chipotle created and launched their games on Roblox.

Chipotle created a restaurant in Roblox. Chipotle Mexican Grill, Inc. Making a Chipotle burrito in the metaverse isnt so different from making a real one. Players on the fast-food chain’s Roblox ga…

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