Does the Metaverse Need Burritos? Chipotle Went on Roblox to Find Out

Many businesses are creating metaverse experiences to engage with their customers, but because the technology is so new, there isn't a clear set of instructions on how to do it. Here's how Chipotle created and launched their games on Roblox.

Chipotle created a restaurant in Roblox. Chipotle Mexican Grill, Inc. Making a Chipotle burrito in the metaverse isnt so different from making a real one. Players on the fast-food chain’s Roblox ga…

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