Does the Metaverse Need Burritos? Chipotle Went on Roblox to Find Out
2 months ago
Many businesses are creating metaverse experiences to engage with their customers, but because the technology is so new, there isn't a clear set of instructions on how to do it. Here's how Chipotle created and launched their games on Roblox.
Chipotle created a restaurant in Roblox. Chipotle Mexican Grill, Inc.
Making a Chipotle burrito in the metaverse isnt so different from making a real one.
Players on the fast-food chain’s Roblox ga…