A CEO’s guide to the metaverse

Mckinsey.com

2 months ago

It’s too big to ignore—yet its future is far from certain. Companies need to dip a toe in the water and plan to take the plunge should developments warrant.

Suddenly, the metaverse is in the zeitgeist, for better or worse. Investment more than doubled in 2022 powered by big moves (such as Microsofts $69 billion acquisition of Activision Blizzard, now und…

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